FdA Creative & Digital Industries


FdA Creative & Digital Industries specialises in getting you a job as a designer, developer or digital marketer. It is the new name for FdA Web Design – a programme with five consecutive years of 100% employability [DLHE Survey].

Every student who finished the programme in that time got a job.

It takes the best parts of FdA Web Design and adds a range of new modules which aim to give you a broader overview of the Creative & Digital Industries, before targeting a specific job role, be that creative, technical or business-related. We have unparalleled links with industry – with alumni now working locally, regionally, nationally and internationally – and who continually inform the currency of programme content. These graduates are now web designers, graphic designers, Front-end developers, full-stack developers, software engineers, SEO specialists, digital marketers, small business owners and more – the list is extensive.

You will study in the University Centre's new £7M Advanced Skills & Innovation Centre, with purpose-built facilities and equipment for the Creative & Digital Industries, learning a range of commercially-relevant skills. The programme culminates with you planning and operating our Digital Agency for the final semester of the programme, gaining valuable commercial experience – essential for helping you get a job – by working on a range of live projects for local individuals, businesses and charities.

Creative & Digital is the fastest growing industry sector in the UK, creating twice as many jobs as any other, and now employs 1.64 million people [Tech Nation, 2017]. The future is even brighter in West Yorkshire, with 15,000 new jobs anticipated in Creative & Digital alone over the next few years.

One of those could be you.

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Entry Requirements

College or Sixth Form Applicants: Under normal circumstances you should: have a minimum of 64 UCAS tariff points in related studies; have an English qualification at GCSE Grade C and above or equivalent; complete the application process diligently, including using the personal statement, references and interview as instructed below*; and participate in a successful portfolio demonstration as instructed below†.

Non-Traditional Applicants: Non-traditional applicants wishing to apply will be considered. For example, you may be seeking a career change or are an industry professional wanting to formalise your skills and experience with a qualification. You should have an English qualification at GCSE Grade C and above or equivalent and complete the application process diligently, including using the personal statement and interview as instructed below*. Previous study at NQF Level 3 would be an advantage, as would participation in a successful portfolio demonstration as instructed below†. However, other qualifications or appropriate work experience could be considered as an alternative.

Accreditation of Prior Learning: Applicants wishing to apply with APL will be considered. The College’s APL Code of Practice enables students with academic qualifications and those with experiential, work-based qualifications to apply for programmes of study by producing a portfolio of evidence. The CoP with guidance is fully available on the College website.

Personal Statement & Interview*: You should use the personal statement, references and interview process to illustrate: your interest in, and aptitude for, the subject material; your motivation to succeed on the programme; the strength of your general IT knowledge and communication skills; and how the programme fits into your career plans.

Portfolio Demonstration†: A portfolio is a curated sample of your own Creative & Digital work and can either be paper-based or digital e.g. a website. You will be invited to demonstrate your portfolio during the interview and to discuss its contents. Ideally it will contain web design or development work, but could also include graphic design, media or traditional art work. The process will be used to assess your aptitude for the creative and technical demands of the programme. Samples of your own essays, reports and / or evaluations are also desirable to assess your academic abilities. If you don’t have a portfolio of work, a Creative & Digital project can be set to help you. In occasional circumstances, additional attendance at a summer school may also be required.

Presentations: You should note that the programme uses verbal presentations as the basis for some assessments.


Course Structure & Delivery

The programme aims to equip you with a wide range of skills appropriate to a career in the Creative & Digital Industries, and seeks to balance your design, development or marketing interests by providing a first year which introduces a range of prospective job roles, and a second year which promotes specialisation in one of them.

The exaggerated pace of change in the Creative & Digital Industries dictates that the programme is only available on a full-time basis. Any material delivered at the start of a part-time programme would be obsolete by its end. However, it is deliberately timetabled over two consecutive days – and operates during business hours – to create as realistic a Creative & Digital environment as possible. This also minimises the amount of travelling you do and with Wakefield’s excellent transport links – we’re situated on two motorways [M1 /M62] and the East Coast Main Railway Line – we’re a lot more accessible than you might imagine. Our students routinely commute from all over Yorkshire … and some from even further.

The programme has one starting point – in September of each year.


Module Information

You will study a combination of core and optional modules, most which are worth 20 credits, and which will allow you to accumulate 120 credits at each level of the course.

Year 1 [Level 4]

Year 2 [Level 5]

In some cases, if we have insufficient numbers of students interested in an optional module, it may not be offered.


Teaching & Learning

FdA Creative & Digital Industries uses a variety of teaching methods: lectures to deliver underpinning theoretical concepts; workshops and software demonstrations to develop creative, technical and marketing skills; and visiting speakers, many of whom are alumni of the programme, to add currency and work-relatedness.

Each student group is split into smaller tutorial / seminar groups which are used to monitor work progress; to develop critical thinking skills – critiques are often woven into these sessions – and to encourage the development of reflective practitioner skills.

When not at the University Centre you are expected to continue learning independently through self-study. Typically, this will involve undertaking research; making progress with practical projects, both individually and in groups; and preparing your work for submission. Self-study is supported by a range of facilities including the library and use of ‘Basecamp’ project management software.


Assessment & Feedback

Assessment aims to reflect the vocational realities of the Creative & Digital Industries. Many modules are assessed as practical projects that are designed to develop your creative, technical and marketing skills. For example, you might be required to design and build a website, create a brand, or digitally market a product.

Your progress is monitored in a variety of ways: daily, through your workshop activities; in weekly seminar sessions; and in a once-per-module ‘formative’ feedback tutorial which has a developmental function. Work is then fully assessed at the end of each semester, when you will receive a grade with formal written feedback.


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